Authored by Landing International and its CEO Sarah Chung Park, The Second Wave of K-Beauty is the definitive guide for retailers looking to understand the fast-evolving K-Beauty category. As the pioneers behind the first wave of K-Beauty in the U.S. and the growth of iconic brands like COSRX, Landing draws on years of experience and unparalleled industry insights.

What Sets This Report Apart? Based on proprietary insights from industry leaders like Spate, ClearForMe, and Landing's own platform, this report offers exclusive, data-driven analysis that you won’t find anywhere else. It covers everything you need to know about K-Beauty’s rapid global expansion, from the rise of K-Culture to the dominance of K-Beauty on platforms like Amazon and TikTok.

Why This Report Matters? If you're a retailer looking to stay ahead in the beauty industry, this is the one report you need to read. The Second Wave of K-Beauty offers essential insights for integrating K-Beauty into your retail strategy, understanding the anatomy of a successful brand, and tapping into the growth potential of this rapidly expanding market.