Authored by Landing International and its CEO Sarah Chung Park, The Second Wave of K-Beauty is the ultimate guide for Korean brands aiming to thrive in the U.S. retail market. As the pioneers behind K-Beauty’s first wave in the U.S. and the driving force behind the success of brands like COSRX, Landing draws on years of experience to offer unparalleled insights into navigating this complex and lucrative landscape.

What Sets This Report Apart? In addition to exclusive, data-driven analysis from U.S. industry leaders like Spate, ClearForMe, and Landing’s own platform, this report features a detailed case study on COSRX, exploring its journey from a niche Korean brand to a global powerhouse. Learn the key strategies and decisions that helped COSRX flourish in the highly competitive U.S. market.

Why This Report Matters? For Korean brands ready to expand globally, understanding the nuances of the U.S. retail market is essential. The Second Wave of K-Beauty provides critical insights into consumer behavior, retail strategies, and brand positioning, ensuring you’re equipped to unlock the full potential of your brand in one of the world’s most dynamic beauty markets.